Adidas creates a trainer prototype with plastic waste from the oceans
Adidas went into partnership with Parley for the Oceans to design a shoe sole prototype printed in 3D with plastic coming from the oceans. This green innovation wants to demonstrate that it is possible to rethink the fashion industry and universe in making products whose design is more eco-friendly. “Together with Parley for the Oceans, we have begun to act in creating new sustainable materials and also innovations for athletes. The shoe sole printed in 3D with plastic coming from the oceans shows how the industry can set up new standards if we wonder about the reason for being of what we create.” pronounced Eric Liedtke, member of Board Executif of Adidas Group in charge of Brands. In this way, the trainer’s superior part is made of plastic coming from the oceans, and a sole using the 3D printing made from recycled polyester of fishing nets.
An avant-gardist brand
The brand has already worked with Parley for the Oceans, a group of artists, architects, scientists, actors and journalists which hope to raise awareness among the large public to the beauty and fragility of oceans, in June 2015. This foundation gave birth to a pair of shoes stemming from the recycling of old fishing nets. It has been presented on the occasion of the United Nations Day dedicated to submarine pollution. For now, Adidas indicates no date of marketing for this 3D prototype shows on the occasion of the COP21.