Ugly fruit and vegetables finally take their revenge!

Until now they were thrown away because supermarkets did not want to sell them, but all the fruit and vegetables that are ugly, twisted, weird-looking, damaged by the weather (rain and hail) or simply too big, will shortly take their revenge on sized vegtables. An operation called "Quoi ma gueule?" ("What's wrong with my face?") has been launched by French association "Les gueules cassées" ("the ugly faces"), in order to prove to consumers that those ugly vegetables are as good as the beautiful ones, and have the same nutritional quality. Each year, farmers throw away thousands of kilos of apricots, tomatoes, cherries, strawberries and apples, and they have to pay destruction costs when fruit and vegetables don't match the norms. Several supermarkets participate in this initiative, in order to change people's minds and consumption habits and to reduce food waste.

Learn more about the Gueules Cassées Collective (in French).



About me


Exhibition: Pandora’s Box
April 04, 2016
Art Paris Art Fair comes back for its 18th edition at the Grand Palais
March 31, 2016
Exhibition: 100 ans de la Théorie de la Relativité Générale
March 28, 2016
Exhibition: Albert Marquet
March 25, 2016
La Boîte à Champignons: Oyster mushrooms with coffee grounds
March 24, 2016
Tristan & Isolde: Joëlle Bouvier bewitches Chaillot
March 23, 2016
Thé Cool: the tea room revamped by Sarah Lavoine
March 22, 2016
Exhibition: George Desvallières, la peinture corps et âme
March 21, 2016
Exhibition: The open-air studio – Impressionists in Normandy
March 18, 2016

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