What's CleanTag? Created by Green Ad, this new eco-responsible advertising concept  gives the opportunity to broadcast messages in public space thanks to a contrast made between cleanliness and dust. Wet cleaning with high pressure and a stencil laid on the ground are used, the stencil reveals marks that fade over the days. This new kind of communication, which lasts from 15 days to 1 month depending on the location, spreads a message and respects the environment. The CleanTag is available for many public places: sidewalks, pedestrian crossings, walls, roads, or even esplanades. These ecological tags are created in different colors and fonts and, it's also possible to add a QRcode, a link or the logo of the company.

Photo credit: Facebook Clean-Tag

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