The « Yes Ads » device
The device "Oui Pub" ( « Yes Ads ») is going to be experimented in 15 districts announced the Ministry of the Ecological Transition. In practice, non-nominative ad delivery will be prohibited from September 1st, 2022, except in the case when a « Yes Ads » sticker is visible on the letter box.
According to the Ministry of the Ecological Transition, the amount of printed advertisements represents almost 800.000 tons in France, that means around 12kg per person per year, around 30kg per home. The printed advertisements represent 89% of this amount, trade catalogues 5%, publications from communities 4%, and free announcements publications 2%.