Fashionable, simple and timeless, NU jeans are as trendy as brands like Diesel and Le Temps des Cerises, but they have an advantage: their ethical value. The French brand was founded in 2007 by two designers, Maxime and Jean-Philippe Guillon Pete. Came from fair trade, the whole collection (jeans and ready-to-wear for men and women), is Eco-friendly. The cotton is 100% organic (label GOTS / EKO, SKAL) cultivated without chemical fertilizers or pesticides, spinning and weaving are made in Turkey and Tunisia, according to environmental strict standards. Jeans don’t undergo any treatment or washout with enzymes, chlorine or coating with oil-based resin. To wash them out, now, you just have to wear them long enough, without washing them too … Finally, rivets, buttons, fasteners and other heavy metal and nickel-free accessories respect the Nu’s environmental commitments (Oeko-Tex Standard 100 Class 1). No more risk of allergies, clothing NU act like a second skin!

Jeans are on sale on the official website of the brand.

Rewarded at the Green Fashion Awards on March 3rd 2011, the new Dutch brand OAT commits to preserving the environment with the designing of biodegradable sneakers. The OAT Shoes have style, nice lines but are essentially entirely made out of raw materials and therefore present no danger to the environment. Once your sneakers are worn out, you can even bury them in your garden with a clear conscience and see nature at work!

OAT Shoes are available online at www.oatshoes.com

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Green alert! We found the perfect shoes for all the eco-friendly shoppers. All materials used by Coclico are natural (leather, wood, cork) and chemical-free, even the buckles are made out of recycled materials. The designer of these marvels, Sandra Canselier launched her brand in 2000 in the United States, with a combination of environmental commitment and fashion. Besides, the wedges and open-toes are to die for. Perfect to go crazy with our credit card without feeling guilty… After all, it is for a good cause: summer’s here!

The brand Coclico is available at the Galeries Lafayette.

Open every day from 10 am to 8 pm, on Thursdays until 9 pm.

Coclico
Galeries Lafayette
40, Boulevard Haussmann
75009 Paris
France
T . : +33.(0)1.42.82.34.56

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Since 1993, the brand Somewhere brings a hint of poetry to ethical fashion. Responsible casual chic fashion, Somewhere first draws its inspiration from nature and puts natural fabrics forward such as linen, organic cotton or wool. Certain clothes (and even sneakers) are made with recycled fabrics or fibers. Urban men and women can all identify with this organic but modern, instinctive and easy to wear clothing line.

The boutique is open from Monday to Saturday from 10 am to 7.30 pm.

A little extra: Somewhere takes part in many ecological causes. For example, the brand supported the film “Hope” from Yann Arthus-Bertrand and the “Green Act” project in 2009, in partnership with PEFC in order to promote the sustainable management of forests by planting around 5,000 new trees in the Landes.

Somewhere
93, rue du Commerce
75015 Paris
France
T. : +33.(0)1.48.56.17.78

Born in Norway, Leila Hafzi is one of those Scandinavian designers with magical inspirations. Member of the “Ethical Trading Initiative” in Norway, the young woman uses green fabrics such as natural silk. Spectacular evening gowns or stunning wedding dresses, Cinderella can make a long face compared with the sparkle of her creations. Draped such as a Greek goddess at the altar, you will only have one wish: living the greatest day of your life over and over again. Your beloved can’t doubt it anymore, you truly are his muse.

Prices: from 1,600 euros for a wedding dress.

Leila Hafzi’s dresses are available at Metal Flaque.
Open from Monday to Saturday from 11 am to 7 pm.

Metal Flaque
9, rue de l’Echelle
75001 Paris
France
T. : +33.(0)1.40.15.60.84

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Because Green shopping is a must for the coming season, Les Racines du Ciel combines a quality know-how with a timeless style. Highly committed, the brand was found in 2005 and named Les Racines du Ciel in tribute to Romain Gary’s novel. Extra thin fabrics, flowing or round cuts with Chinese gloss silk, linen knit or a combination of Egyptian organic cotton and cashmere, it looks like summer is going to be sensual this year with refined lines and an always fashionable style thanks to this second skin clothing line.

Les Racines du Ciel creations are available at the Dalia and Rose boutique.
Open on Mondays from 12 to 7 pm and from Tuesday to Saturday from 11 am to 7 pm.

Dalia and Rose
9, rue du Marché Saint-honoré
75001 Paris
France
http://www.les-racines-du-ciel.com

Check out other retail outlets for Les Racines du Ciel.

Check out other ethical addresses on the blog of the Gavarni Hotel.

Established in 2003, Ekyog is an eco-chic brand of clothing that has its origins in Brittany. The collections are based on the “be sweet”. Ekyog offers clothing designed like a second skin: soft materials, fluidity and freedom of movement. The autumn-winter collection 2009 is full or romance with puff sleeves and jabots. The fabrics are light, fluid and vapor. Concerning the colors, Ekyog has a dark range of colors from black to purple and blue. On the very well designed website, there are explanations on their choice of fabrics. We learn for example that if you can not find corn and soybeans, it is simply because of the risk of being faced with GMs. Ekyog doesn’t offer only clothes, the brand has diversified and offers organic cosmetics, a cleanser that has the effect of sweet foam. Also available, a child collection ranging from 0 to 2 year-old.

Ekyog
1, rue Montmartre Paris 1er – +33.1.42.21.46.01
23, rue des Francs Bourgeois Paris 4ème – +33.1.42.78.22.60
Marché St-Germain 3, rue Clément Paris 6ème – +33.1.40.46.87.30
16, rue du Commerce Paris 15ème – +33.1.45.77.12.08