Did you know that PVC is the most used material for advertising poster? A surprising report knowing that it always has a very short life. So, we took an interest in Upcycling concept today, already seen in the article about Cyclum, clever accessories brand for men. Keep reading if you want to learn more about the second life of these giants.

Bilum
As a real conquistador, Bilum is the very first French brand using former giant PVC flex banners displayed on building fronts to make handbags and accessories with. Today, it brings back to life other various fabrics as plastic-coated cloth, flags, kakemono, sails and even airbags! The first collection was made with Agnes B. advertising PVC banners. Each piece is unique and 100% Eco-friendly.

Bilum
Les 3 photos sont de (c) Jeanne Rose

Bilum products are available at l’Appartement
16 rue Bellechasse
75007 paris

Réversible
In the same vein, Réversible is another hero for dying PVC banners, and other fabrics as vinyl floor to turn them into handbags and design furniture. Réversible isn’t only aimed to consumers, she works a lot for huge events too. Lately, she designed a limited collection of handbags for the last Biennale de Lyon and the Jazz Festival of Vienna, made with the former banners of the previous year.

Find Réversible products online exclusively.
T. : +33 (0)4 72 78 45 54

Recycl’ère
Recycl’ère surfs also the Upcycling trend too. But, instead of using PVC banners, she takes companies’ trashes back as inner tubes and creates belts, handbags and accessories. The shop is also an art gallery since it features Eco-friendly designers’ works as plastic artists, sculptors and fashion designers.

The outlet is open from Tuesday to Saturday from 2.30pm to 8pm.

Recycl’ère
16 Avenue de Saint-Ouen
75018 Paris
T. : +33 (0)6 18 27 28 00

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Each year, Ethical Fashion Show promotes the most beautiful ethical creations. Many talented fashion designers who care about environment will be present at this major event. Exhibitors are selected thanks to rigorous criteria based on economic, human and environmental aspects. The agenda includes three days of catwalk shows, discoveries, lectures and debates at the Espace Pierre Cardin, in Paris.

Ethical Fashion Show from March 2nd to 4th , 2012.

Ethical Fashion Show / Espace Pierre Cardin
3, Avenue Gabriel
75008 Paris
France
T.: +33 (0)1 42 66 17 30

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What unusual brand, which seems coming from another planet with its unique style. Ambrym is the child of a wedding between Paris, Rio and Tokyo. Loose-fitting clothes and smooth fabrics, the fashion designer, Gabrielle uses her travels, her Melanesian childhood, her urban life to create fashionable clothes, humanist and poetic. She designs accessories too, such as these fanciful earrings, pelican-shaped, and they’re handmade (weaving, painting, artisan silk-screen…)!

An ethical brand
Of course, it has a real Eco-friendly value and the brand is involved in a sustainable consumer. Fabrics used are Eco-certified such cotton, wool or European linen, and sometimes even Haute Couture fabric scraps. Conformism is over, Ambrym opens the doors to an unusual style, avant-gardist and inventive.

Ambrym showroom
Paris Atelier (by appointment only)
Atelier 3-2
30, rue du Faubourg Saint-Antoine
75012 Paris
France
T.: +33 (0)6 11 42 38 32

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100% involved in the sustainable development since 2004, TierraUna, has created association to work in partnership with Colombian producers, and finally become an ethical brand. Since,it promotes ecologic products came from all countries in the world. The green apple front has a wild escape look. Once inside, we find everything: Colombian coffee, Aleppo soap from Syria, Bolivian alpaca scarfs, Argentinian gourds, and even baobabs from Senegal! Of course, everything is produced respecting environment. A real breath of fresh air!

Open from Monday to Saturday from 11 am to 7 pm. Closed on Sunday and on Public Holidays.

TierraUNA
46, rue de la Fontaine au Roi
75011 Paris
France
T.: +33 (0)1 43 38 53 71
service@tierrauna.fr

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46664. Behind this mysterious number, one of the suffering bore by the President of South Africa, Nelson Mandela, is hidden. During 18 years, it was the Nelson Mandela’s Robben Island prison number. He has finally decided to create a solidarity clothing brand for men and women, exclusively sells, for the moment, in South Africa, Namibia and Botswana. However, an on-line sales site, is expected to be launched about November 2011. A part of benefits reaped, will be transfer to the Mandela Foundation, wich is fighting against HIV AIDS. Another nice enterprise from Nelson Mandela wich shows his amazing generosity of spirit.

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Right next to the Gavarni Hotel is a lovely designer boutique really worth the detour. This boutique is owned by Clara Collins and is the designer’s first and unique store in Paris. This Chinese designer fell in love with France during a trip in the country and never left! Her collections are inspired by films, travels, exhibitions, the streets, cafés and of course, women. Her ambition? Offer her female customers clothes in which they will feel beautiful and confident. The cuts are adapted to the different body types and the fabrics are of high quality. Imported from Italy or Japan, natural fabrics are shown to their best advantage in the work of Clara Collins. Linen and cashmere are the basics of her designs to which more humble fabrics as well as bright colors are added to satisfy her obsession for detail. As a result, her designs are original, creative, modern and comfortable. What more would we ask for?

Open from Tuesday to Saturday from 11 am to 7 pm.

Clara Collins Boutique
3, rue Gavarni
75116 Paris
France
T. : +33.(0)1.45.24.26.28
claracollins_passygavarni@yahoo.fr

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“When making jewellery is as beautiful as offering it”, such is the motto of JEM – Jewellery Ethically Minded – the brand of ethical jewellery by eco-friendly entrepreneur Erwan Le Louër. The brand has just launched a new collection designed by Nadège Winter. Designer for Wool and the Gang (the brand who made knitwear hype), former sales manager at Colette’s and the Palais de Tokyo, Nadège is far from her first fashion adventure. Also editor of the blog “Greenkiss”, a blog on eco-friendly fashion, she is also known for her green attitude. So her collaboration with JEM appeared as an evidence as it is a pioneer in ethical jewellery. The concept: elegant and modern jewellery made of recycled or ethical gold. Ethical gold comes from the cooperative Oro Verde and recycled gold is made out of gold waste saved from the French industry and jewellery. The brand also donates 3% of its turnover to the “Red Social” GNO and buys gold from mining cooperatives 11% more expensive than the original price. We told you fashion and sustainable development went well together…

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If you are one of those who believe it’s impossible to combine fashion and ethic, you may change your mind with Dupleks! This boutique of the Canal Saint-Martin sells clothes respectful of man and nature. There are clothes made out of natural fabrics (wool, alpaca, silk, linen, cotton) which are also made with recycled clothes, fair trade and organic (including Eko or Skal certified cotton). If you think these anti-glamorous terms might sound a little inadequate for a cute summer dress, you should have a look at the designer collections: By Mutation, beautiful fabrics and very feminine cuts, G=9.8, sexy lingerie made out of pine fiber, les Fées de Bengale, a definitely urban and trendy brand… Jewelery, bags, jeans, there’s no doubt you’ll find your fit in this temple of ethical fashion. The boutique is constantly receiving new items. This month, it’s Eclats de Rouge, a new brand using organic natural fibers.

Open from Tuesday to Saturday from 11.30 am to 8 pm and on Sundays from 2.30 to 8 pm.

Dupleks
83, quai de Valmy
75010 Paris
France
T. : +33.(0)1.42.06.15.08

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Since 1993, the brand Somewhere brings a hint of poetry to ethical fashion. Responsible casual chic fashion, Somewhere first draws its inspiration from nature and puts natural fabrics forward such as linen, organic cotton or wool. Certain clothes (and even sneakers) are made with recycled fabrics or fibers. Urban men and women can all identify with this organic but modern, instinctive and easy to wear clothing line.

The boutique is open from Monday to Saturday from 10 am to 7.30 pm.

A little extra: Somewhere takes part in many ecological causes. For example, the brand supported the film “Hope” from Yann Arthus-Bertrand and the “Green Act” project in 2009, in partnership with PEFC in order to promote the sustainable management of forests by planting around 5,000 new trees in the Landes.

Somewhere
93, rue du Commerce
75015 Paris
France
T. : +33.(0)1.48.56.17.78

Because Green shopping is a must for the coming season, Les Racines du Ciel combines a quality know-how with a timeless style. Highly committed, the brand was found in 2005 and named Les Racines du Ciel in tribute to Romain Gary’s novel. Extra thin fabrics, flowing or round cuts with Chinese gloss silk, linen knit or a combination of Egyptian organic cotton and cashmere, it looks like summer is going to be sensual this year with refined lines and an always fashionable style thanks to this second skin clothing line.

Les Racines du Ciel creations are available at the Dalia and Rose boutique.
Open on Mondays from 12 to 7 pm and from Tuesday to Saturday from 11 am to 7 pm.

Dalia and Rose
9, rue du Marché Saint-honoré
75001 Paris
France
http://www.les-racines-du-ciel.com

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Check out other ethical addresses on the blog of the Gavarni Hotel.