
1/ Let’s talk about your concept. How did you came up with the idea of creating a website for green hotels only ?
William Rousseau: By creating Biolodging I combined my passion for hotel business, my love of nature (I come from a family of farmers who turned to organic production 20 years ago) and my awareness regarding environmental issues. Before, when I was working as the manager for International Development Business at Carlson Wagonlit Travel, I also noted that the customers need weren’t met, and the offer wasn’t structured.When I saw that, started Biolodging
2/ Is Bilodging a label, or a collection ?
William Rousseau: Biolodging is not a label, its purpose is to gather the independent establishments registered by focusing on their initiatives and by centralizing the offers of green trips for customers. Nevertheless, it’s true that most establishments have a green label (European Green Label, Green Key, or Green Globe), which makes their initiatives even more efficient. You could say that Biolodging is a “network” of green hotels, with deep convictions about ecology. Together, they can make a more powerful statement. They are stronger as a network than isolated.
3/ What do you look for in a hotel to be part of Biolodging ?
William Rousseau: I have spent a great deal of time thinking about how to select hotels. It took almost a year, by questionning people in that business, with the help of experts in sustainable development. Since our intent was not to become yet another label, and since we were not legitimate to do so, we made a list of 30 requirements, with the travelers as our n° 1 priority.
It’s the result of those studies on the field that gave us ground to make this list (based on 3 things : ecology, well being, and the human factor) With that list we can not only select, but also evaluate the initiatives of each hotel in a positive and accessible way.
4/ Biolodging is also a blog . What do you talk about in it? What’s it’s purpose?
William Rousseau: This blog has been on line for almost a year now, and we talk about issues linked with “sustainable location” (how to handle it in a good way, the construction techniques, the labels, the technology, the common sense…)but also about the latest news regarding this issue. Our targets are the hotel managers and also the general public, because everybody is interested in those issues…
5/ For now, Biolodging is only present in France. Do you plan to expand in Europe and on an international level?
William Rousseau: Yes, we started last March with a selection of 23 “green boutique hotels” in France. We have 30 now, and I am really happy to see new candidates showing up regularly. Right from the beginning, I had international ambitions for Biolodging, (as its name indicates). Expand in Europe is our next step, but I try to stay realistic because you have to manage your original market really well before trying to expand. But I already received request from Italians, Canadians and from Marroco… It’s very encouraging.